Consumers may access OTT content through a variety of Internet connected devices, ranging from desktop computers to laptops, tablets, televisions with set top boxes, and gaming consoles including Microsoft’s Xbox, Sony PlayStation and Nintendo Wii. This lends itself to creating additional channels for content consumption, and additional opportunities to repackage and/or repurpose existing intellectual property to maximize its value for the rights holder(s).
Realistically, driving visitors to visit dedicated Websites or even to tune in to television programming on a fixed broadcast schedule is becoming more difficult and an outdated concept, as consumers are increasingly adopting a mindset of an on-demand model – essentially, getting what they want, when they want it, and not having this dictated to them.
Consequently, syndication of content through multiple channels, using a platform which can track and monetize the content with advertising revenues, provides increased opportunity for exposure and potentially far longer “shelf life” than limiting release windows and adhering to rigid schedules.
Digidev’s One Pass Media™ gives power back to the content owner, as well as empowers the consumers, and creates a symbiotic direct-to-consumer relationship for the content owners/distributors without the involvement of other middlemen (such as ISPs or network operators) which can devalue content. Unlike the Netflix model, which essentially has a “one price fits all” mentality, Digidev’s technology allows complete personalization of content delivery based on various factors. For example, on Valentine’s Day any content classified as “love interest” can be priced at special rates, or content can be designated for special promotions or even given freely to certain audience segments while others are billed for viewing.