One Pass Media™
Digidev is in the final stages of its proprietary, highly scalable integrated solution which is capable of delivering high quality OTT content across multiple platforms, and handling all billing and administrative functions associated with this activity. The One Pass Media™ platform allows the content owner to simply upload their content to Digidev servers and to effectively create a virtual “television network” which delivers this content to a consumer’s viewing device of choice, all from a single user login account. This platform is designed to accommodate the needs of enterprise level customers, as well as even amateur content creators (which appeals to the massive group of people creating user-generated content and posting to such channels as YouTube and various social networks).
One Pass Media™ offers extraordinary flexibility to assist content owners/distributors in maximizing their revenue potential, allowing complete autonomy to define and apply various business models for both paid and advertiser-supported content across multiple OTT capable devices.
Monetization methods supported by the One Pass Media™ platform include:
- Paid Subscriptions (supporting credit card payments, PayPal, etc.)
- Pay-Per-View (PPV)
- Free & VIP Subscriptions
- Discounts & Coupons
- Video Ads in Any Format
- Interactive Product Placement
- SMS Competitions and Donations
- Differentiated Pricing
One Pass Media™ gives power back to the content owner, as well as empowers the consumers, and creates a symbiotic direct-to-consumer relationship for the content owners/distributors without the involvement of other middlemen (such as ISPs or network operators) which can devalue content. Unlike the Netflix model, which essentially has a “one price fits all” mentality, Digidev’s technology allows complete personalization of content delivery based on various factors. For example, on Valentine’s Day any content classified as “love interest” can be priced at special rates, or content can be designated for special promotions or even given freely to certain audience segments while others are billed for viewing.
- Social media engagement
- Video analytics
- Financial reporting
- Content syndication analysis
- Digital Rights Management (DRM)
- Agnostic billing system (ties into any 3rd party solution)
Digidev offers a proprietary billing application that can either “plug and play” into any existing customer billing solution or serve as a stand-alone product offering micro-payment capabilities; the ability to track and confirm orders in a real time environment; and utilize other third party billing applications such as PayPal. The Company’s secure servers can handle any transaction as well as simultaneous transactions of any kind.
“CLICK TO BUY” - VIDEO MEDIA STORE APPLICATION
One of the “holy grails” for Internet-delivered content has been the potential to create impulse buying opportunities for consumers when they view products featured in the online programming. This notion of “click to buy” has certainly been previously attempted, but when handled poorly tends to turn off consumers, who often wish to engage in the passive activity of simply watching their favorite film, television or other programming uninterrupted and without constant “calls-to-action” cluttering the screen. Digidev has created a widget that enables impulse buying without overly engaging or distracting the consumer; the consumer has the control to turn on or off this feature, which when activated, provides the customer with a personalized shopping experience. Because the One Pass Media™ system provides insight into consumer behavior and preferences, this can also be utilized to drive more relevant advertising and commerce opportunities.